But don't have a strategy beyond hype?
Here's what nobody on the team call will say out loud.
- 01 The airdrop crowd was never yours to keep.
- 02 You built hype. You never built an identity.
- 03 Your Discord has 40,000 members. Eleven actually care.
- 04 Your dc team members are sycophants. Applause is not signal.
Hello, I'm IlhanEdu.
Hype brings them in. Nothing keeps them. I spent years studying why people stay in protocols after the incentives dry up. Turns out it's never about the rewards. It's about whether they felt like they were part of something real.
Most protocols never figure that out. They're still boosting Discord numbers when the actual community already left.
I help founders fix that before TGE makes it obvious.
Where I've been quietly working.
Protocols I've moderated, researched, or sat inside long enough to learn the shape of. More folders will open as the cycles compound.
Proof of work.
Threads, essays, and field notes I've put into the world. Hover to expand — click to read.
Most retention strategy is hope dressed up as analytics.
I work on what dashboards can't measure:
the room, the reason to come back, the people who stay.
The slow work that makes month six not look like month one.